In London, the amount of waste taken to be burned at power plants outweighs what goes to recycling, and by 2019, it will be the case for all of the UK (Green Party report – July 2018). Incineration releases all the imbedded energy at once, but on top of releasing carbon emissions and toxins, eliminates any future value you might have gained from a potential resource. Plastic is a great example: it is made of fossil fuels and burns easily, but releases many toxins. At the same time, plastic, when used effectively, is an invaluable industrial material because it is impermeable and does not biodegrade. An effective system should enjoy all of those benefits through upgrading and reuse. When you decide to send your computer for disposal, let RECONO.me breathe new life into your device and find it a new owner.